✨If you want to achieve great things in life, just like the lion on this keychain, you have to be fierce. You have to be brave. Fearlessness will take you places; greater heights you never would have imagined. Non desistas, non exieris. Never give up, never surrender.

Being a risk-taker will lead you to success. You will be faced with opportunities you never knew existed until you started taking risks. But failure is part of life, too. The Audentes Fortuna Iuvat Key Tag doesn’t only tell you about the importance of being brave, it will also remind you that falling down is acceptable only if you choose to rise up again.

When you’re feeling down and you feel like the world has given up on you, let this keychain remind you that you must be brave enough to stand up and try again. Keep on trying until you get the results that would satisfy you.

Share the gift of fearlessness to a friend who is on the verge of giving up — because quitting is never an option.

Collect the Audentes Fortuna Iuvat Key Tag and hold on to it each time you feel like you’re faced with something challenging; when you need a push so you can finally take the plunge to success.

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